Courvoisier® Cognac
Cellar Master and Director of Liquid Quality Hosts
Education Tour in the United States
Pierre
Szersnovicz, Cellar Master and Director of Liquid
Quality for Courvoisier® cognac, embarked
on a multi-city education tour meeting with distributors,
retailers, wait staff, bartenders and consumers.
Szersnovicz began his tour in Philadelphia on
May 15, and visited other core markets for the
cognac brand including Washington, DC, Chicago,
and Atlanta where the tour came to a close on
May 27.
While in Philadelphia, Szersnovicz led an in-depth
education seminar with the Liberty Spirits Division
of Southern Wine and Spirits, and also visited
key retailers and on-premise accounts in the city.
The 30+ year cognac connoisseur also hosted wait
staff education trainings, and made visits to
key accounts in each market.
On the Chicago leg of the tour, Szersnovicz visited
Courvoisier parent company, Beam Global Spirits
and Wine. At the Beam Global headquarters,
he met with key executives and also hosted training
sessions and tastings for all employees at the
company of the company. From Chicago, a
side trip was also made to Kentucky, where Szersnovicz
met with his counterpart, Jerry Dalton, Master
Distiller for Jim Beam® bourbon along with
Fred Noe, bourbon ambassador and great grandson
of Jim Beam. The tour ended in Atlanta with more
account visits, wait staff trainings and a consumer
tasting of the Courvoisier VS, VSOP, XO and Napoleon
marques.
* Images of Pierre Szersnovicz on the U.S. tour
are available upon request - contact Charissa
Benjamin at 202-448-3137 or cbenjamin@qorvis.com
Courvoisier® Cognac, 40% alc./vol. ©2006
Courvoisier Import Company, Deerfield, IL